Services - Measurability
Before and during a ‘roll out' period, it is crucial to gain knowledge and feedback from staff and your customers.
Customer feedback
Eagle Labs Ltd can measure activity at kiosks and large displays, and monitor the applications that customers are using. We can also record footfall in public space and look at customer navigation patterns using sensors - this data can be prepared ready for evaluation. Building simple electronic questionnaires into our kiosks for 'incentive driven' customer participation can be effective during evaluation periods. Eagle Labs Ltd partners reputable organisations that conduct market research, and can provide promotion services such as temporary sales teams.
Questions that are consistently asked by our clients:
- Return on investment: how / what?
- When can we expect an upturn in sales?
- Will the new services reduce the work load for staff?
- How can I keep the staff well informed of the new system?
- Positive customer feedback - how is this measured?
- Can I expect supplier funding for the project short term / long term?
- Will it facilitate faster transactions or associate sales?
- How will it raise our profile and increase customer retention?
